Why customers would rather have a smartphone than a car : relationship retailing as an opportunity / Cor Molenaar, Rotterdam School of Management and Director of Consulting Firm eXQuo.
Material type:
- 9781472466563 (hbk. : alk. paper)
- 658.8/342 23
- HF5415.32 .M645 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
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KMTC:TAVETA CAMPUS General Stacks | HF5415.32 .M645 2015 (Browse shelf(Opens below)) | Available | TVT/0165 |
Includes bibliographical references (pages 197-203) and index.
About the author -- Introduction -- The world we want -- Look now-- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index.
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