Why customers would rather have a smartphone than a car : relationship retailing as an opportunity /
Molenaar, Cor.
Why customers would rather have a smartphone than a car : relationship retailing as an opportunity / Cor Molenaar, Rotterdam School of Management and Director of Consulting Firm eXQuo. - vi, 208 pages : illustrations ; 25 cm
Includes bibliographical references (pages 197-203) and index.
About the author -- Introduction -- The world we want -- Look now-- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index.
9781472466563 (hbk. : alk. paper)
2015005303
Consumer behavior.
Electronic commerce.
Customer relations.
HF5415.32 / .M645 2015
658.8/342
Why customers would rather have a smartphone than a car : relationship retailing as an opportunity / Cor Molenaar, Rotterdam School of Management and Director of Consulting Firm eXQuo. - vi, 208 pages : illustrations ; 25 cm
Includes bibliographical references (pages 197-203) and index.
About the author -- Introduction -- The world we want -- Look now-- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index.
9781472466563 (hbk. : alk. paper)
2015005303
Consumer behavior.
Electronic commerce.
Customer relations.
HF5415.32 / .M645 2015
658.8/342