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Legal Aspects of Marketing and Sales Don Mayer

By: Contributor(s): Material type: TextTextSeries: Open textbook libraryDistributor: Minneapolis, MN Open Textbook LibraryPublisher: [Place of publication not identified] Saylor Foundation [2012]Copyright date: ©2012Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781453343289
Subject(s): LOC classification:
  • HF5001
  • KF385.A4
  • HF5415
  • K3400
  • K623
  • K3154
  • K7265
  • K7200
  • KB3790
Online resources:
Contents:
Chapter 1: Introduction to Law and Legal Systems -- Chapter 2: Corporate Social Responsibility and Business Ethics -- Chapter 3: Courts and the Legal Process -- Chapter 4: Constitutional Law and US Commerce -- Chapter 5: Administrative Law -- Chapter 6: Criminal Law -- Chapter 7: Introduction to Tort Law -- Chapter 8: Introduction to Contract Law -- Chapter 9: The Agreement -- Chapter 10: Real Assent -- Chapter 11: Consideration -- Chapter 12: Legality -- Chapter 13: Form and Meaning -- Chapter 14: Third-Party Rights -- Chapter 15: Discharge of Obligations -- Chapter 16: Remedies -- Chapter 17: Introduction to Sales and Leases -- Chapter 18: Title and Risk of Loss -- Chapter 19: Performance and Remedies -- Chapter 20: Products Liability -- Chapter 21: Bailments and the Storage, Shipment, and Leasing of Goods -- Chapter 22: Intellectual Property -- Chapter 23: Antitrust Law -- Chapter 24: Unfair Trade Practices and the Federal Trade Commission
Subject: Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.
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Chapter 1: Introduction to Law and Legal Systems -- Chapter 2: Corporate Social Responsibility and Business Ethics -- Chapter 3: Courts and the Legal Process -- Chapter 4: Constitutional Law and US Commerce -- Chapter 5: Administrative Law -- Chapter 6: Criminal Law -- Chapter 7: Introduction to Tort Law -- Chapter 8: Introduction to Contract Law -- Chapter 9: The Agreement -- Chapter 10: Real Assent -- Chapter 11: Consideration -- Chapter 12: Legality -- Chapter 13: Form and Meaning -- Chapter 14: Third-Party Rights -- Chapter 15: Discharge of Obligations -- Chapter 16: Remedies -- Chapter 17: Introduction to Sales and Leases -- Chapter 18: Title and Risk of Loss -- Chapter 19: Performance and Remedies -- Chapter 20: Products Liability -- Chapter 21: Bailments and the Storage, Shipment, and Leasing of Goods -- Chapter 22: Intellectual Property -- Chapter 23: Antitrust Law -- Chapter 24: Unfair Trade Practices and the Federal Trade Commission

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.

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In English.

Description based on online resource

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