Legal Aspects of Marketing and Sales (Record no. 38543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03581nam a2200589 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | OTLid0000282 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MnU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241120064011.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d s |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180907s2012 mnu o 0 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781453343289 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MnU |
| Language of cataloging | eng |
| Transcribing agency | MnU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5001 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | KF385.A4 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | K3400 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | K623 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | K3154 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | K7265 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | K7200 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | KB3790 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mayer, Don |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Legal Aspects of Marketing and Sales |
| Statement of responsibility, etc | Don Mayer |
| 264 #2 - | |
| -- | Minneapolis, MN |
| -- | Open Textbook Library |
| 264 #1 - | |
| -- | [Place of publication not identified] |
| -- | Saylor Foundation |
| -- | [2012] |
| 264 #4 - | |
| -- | ©2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Open textbook library. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Introduction to Law and Legal Systems -- Chapter 2: Corporate Social Responsibility and Business Ethics -- Chapter 3: Courts and the Legal Process -- Chapter 4: Constitutional Law and US Commerce -- Chapter 5: Administrative Law -- Chapter 6: Criminal Law -- Chapter 7: Introduction to Tort Law -- Chapter 8: Introduction to Contract Law -- Chapter 9: The Agreement -- Chapter 10: Real Assent -- Chapter 11: Consideration -- Chapter 12: Legality -- Chapter 13: Form and Meaning -- Chapter 14: Third-Party Rights -- Chapter 15: Discharge of Obligations -- Chapter 16: Remedies -- Chapter 17: Introduction to Sales and Leases -- Chapter 18: Title and Risk of Loss -- Chapter 19: Performance and Remedies -- Chapter 20: Products Liability -- Chapter 21: Bailments and the Storage, Shipment, and Leasing of Goods -- Chapter 22: Intellectual Property -- Chapter 23: Antitrust Law -- Chapter 24: Unfair Trade Practices and the Federal Trade Commission |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style. After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers. |
| 542 1# - | |
| -- | Attribution-NonCommercial-ShareAlike |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English. |
| 588 0# - | |
| -- | Description based on online resource |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business |
| Form subdivision | Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Law |
| Form subdivision | Textbooks |
| Geographic subdivision | United States |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Administrative Law |
| Form subdivision | Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Civil Law |
| Form subdivision | Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Constitutional Law |
| Form subdivision | Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Contract Law |
| Form subdivision | Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Property Law |
| Form subdivision | Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Criminal Law |
| Form subdivision | Textbooks |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warner, Daniel |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Siedel, George J. |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lieberman, Jethro K. |
| Relator term | author |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Open Textbook Library |
| Relator term | distributor |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://open.umn.edu/opentextbooks/textbooks/282">https://open.umn.edu/opentextbooks/textbooks/282</a> |
| Public note | Access online version |
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