Break the internet : in pursuit of influence / Compiled by Olivia Yallop.
Material type:
TextPublication details: London : Scribe Publications, c2021.Description: 280 p.: 24 cmISBN: - 9781913348335
- HF5415.1.Y35 2021
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KMTC:KURIA CAMPUS General Stacks | HF5415.1.Y35 2021 (Browse shelf(Opens below)) | Available | KUR/468 |
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| HF5414.L44 2020 Social marketing : behavior change for social good / | HF5414.L44 2020 Social marketing : behavior change for social good / | HF5415 .S275 2009 Marketing management for nonprofit organizations / | HF5415.1.Y35 2021 Break the internet : in pursuit of influence / | HF5415.129 .V46 2001 Marketing channel management : a customer-centric approach / | HF5415.13.H87 2013 Business Marketing management: B2B | HF5415.13.M36 2009 Basic marketing: a marketing strategy planning approach |
previously published in 2021
Includes bibliographical references (pages 267-280).
Preface -- The million-follower policy: What is an influencer? -- The 'influencer' factor: Where do social media stars come from? -- Extremely online: How do you become an influencer? -- Hype houses,
Old media is over. The internet reigns. And in today's attention economy, influencers are kings. But who are they... and how do you become one? "Break the Internet" takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Examining the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future -- the economy of influence will be valued at 15 billion dollars globally in 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity?
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