MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01944nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KENaKMTC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240430094353.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240430b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781913348335 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
dlc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1.Y35 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Relator code |
Yallop, O. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Break the internet : |
| Remainder of title |
in pursuit of influence / |
| Statement of responsibility, etc |
Compiled by Olivia Yallop. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Scribe Publications, |
| Date of publication, distribution, etc |
c2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
280 p.: |
| Dimensions |
24 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
previously published in 2021 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 267-280).<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface -- The million-follower policy: What is an influencer? -- The 'influencer' factor: Where do social media stars come from? -- Extremely online: How do you become an influencer? -- Hype houses, |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Old media is over. The internet reigns. And in today's attention economy, influencers are kings. But who are they... and how do you become one? "Break the Internet" takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Examining the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future -- the economy of influence will be valued at 15 billion dollars globally in 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Social media and society, |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="uniform resource identifier">uniform resource identifier</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Intials |
NJW |
