000			01878cam a2200385 i 4500
001			18538841
003			KENaKMTC
005			20221205081620.0
008			150319s2015 enka b 001 0 eng
010			_a 2015010836
020			_a9781472456328 (hardback : alk. paper)
020			_z9781472456335 (ebook)
020			_z9781472456342 (epub)
035			_a(DNLM)101654306
040			_aDNLM/DLC _cDLC _erda _dDLC
042			_apcc
050	0	0	_aRA410.56 _b.A34 2015
060	1	0	_aW 74.1
082	0	0	_a610.68/8 _223
100	1		_aAffinito, Letizia, _eauthor.
245	1	0	_aSocialize your patient engagement strategy : _bhow social media and mobile apps can boost health outcomes / _cLetizia Affinito and John Mack (aka Pharmaguy)
300			_axix, 230 pages _billustrations ; _c25 cm
504			_aIncludes bibliographical references and index.
505	0		_aCreating and capturing patient value -- Digital health content regulations, guidelines and ethics -- Listening to patients can fuel more personalized communication -- The new online opinion leaders -- Building a winning digital communication for patients -- Developing an integrated marketing communication strategy -- Integrating digital into your marketing communications mix -- Digital patient storytelling and peer-influenced marketing -- Measuring the results of your digital efforts -- Crowdsourcing and co-creating for a patient-centered health.
650	1	2	_aMarketing of Health Services.
650	1	2	_aProfessional-Patient Relations.
650	2	2	_aCommunication.
650	2	2	_aDelivery of Health Care.
650	2	2	_aMobile Applications.
650	2	2	_aSocial Media.
700	1		_aMack, John, _d1947- , _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _xOK
999			_c9211 _d9211