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| 001 | OTLid0001606 | ||
| 003 | MnU | ||
| 005 | 20241120064036.0 | ||
| 006 | m o d s | ||
| 007 | cr | ||
| 008 | 240303s2023 mnu o 0 0 eng d | ||
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_aMnU _beng _cMnU |
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| 050 | 4 | _aHF5001 | |
| 050 | 4 | _aHF5415 | |
| 100 | 1 |
_aRichards, Jessica _eauthor |
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| 245 | 0 | 0 |
_aSports Marketing _bAn Australian Perspective _cJessica Richards |
| 264 | 2 |
_aMinneapolis, MN _bOpen Textbook Library |
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| 264 | 1 |
_a[Place of publication not identified] _bWestern Sydney University _c2024. |
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| 264 | 4 | _c©2023. | |
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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| 490 | 0 | _aOpen textbook library. | |
| 505 | 0 | _aIntroduction -- Acknowledgment of Country -- From inception to publication: A heartfelt thank you to the team -- Meet The Author -- The unique nature of sport marketing -- Understanding the sport consumer -- Selling an experience: marketing intangible objects -- The marketing plan -- Market segmentation and target marketing in sport -- Market research in the sport industry -- Sports marketing in an omnichannel world -- Managing a sports brand -- Promotion and customer service -- Corporate sponsorship and memberships -- Community and stakeholders -- Introducing the "Sports Marketing Mix" -- Appendix | |
| 520 | 0 | _aSports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education. | |
| 542 | 1 | _fAttribution-NonCommercial-ShareAlike | |
| 546 | _aIn English. | ||
| 588 | 0 | _aDescription based on print resource | |
| 650 | 0 |
_aBusiness _vTextbooks |
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| 650 | 0 |
_aMarketing _vTextbooks |
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| 710 | 2 |
_aOpen Textbook Library _edistributor |
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| 856 | 4 | 0 |
_uhttps://open.umn.edu/opentextbooks/textbooks/1606 _zAccess online version |
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_c39738 _d39738 |
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