| 000 | 02373nam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | OTLid0001451 | ||
| 003 | MnU | ||
| 005 | 20241120064033.0 | ||
| 006 | m o d s | ||
| 007 | cr | ||
| 008 | 230807s2023 mnu o 0 0 eng d | ||
| 040 |
_aMnU _beng _cMnU |
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| 050 | 4 | _aPE1408 | |
| 100 | 1 |
_aPfannenstiel, Amber Nicole _eauthor |
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| 245 | 0 | 0 |
_aWeb Writing _cAmber Pfannenstiel |
| 250 | _aFirst Edition | ||
| 264 | 2 |
_aMinneapolis, MN _bOpen Textbook Library |
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| 264 | 1 |
_aPennsylvania _bThe Pennsylvania Alliance for Design of Open Textbooks (PA-ADOPT) _c2023. |
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| 264 | 4 | _c©2023. | |
| 300 | _a1 online resource | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 0 | _aOpen textbook library. | |
| 505 | 0 | _aChapter One: Introduction to Web Writing -- Chapter Two: Web Writing with the Rhetorical Situation -- Chapter Three: Content Strategy and Content Management | |
| 520 | 0 | _aWeb Writing (2023) by Dr. A Nicole Pfannenstiel is designed to provide a practical, rhetorical approach to web writing and content strategy analysis for students completing advanced writing courses. The eTextbook uses the rhetorical situation and key concepts to help readers/students understand how to write within specific web spaces for specific audiences drawing on appropriate discourse community conventions. It includes a chapter devoted to the rhetorical situation and key concepts to help students analyze and build their understanding of existing communication. It also includes a chapter outlining approaches to content strategy analysis, using the rhetorical situation and key concepts to understand the rich public data provided through social media accounts to support learners understanding effective web writing. The content analysis overview helps students build skills for analyzing writing, for collecting and analyzing qualitative and quantitative social media data, and for drawing conclusions about content strategy best practices. | |
| 542 | 1 | _fAttribution-ShareAlike | |
| 546 | _aIn English. | ||
| 588 | 0 | _aDescription based on print resource | |
| 650 | 0 |
_aHumanities _vTextbooks |
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| 650 | 0 |
_aRhetoric _vTextbooks |
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| 710 | 2 |
_aOpen Textbook Library _edistributor |
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| 856 | 4 | 0 |
_uhttps://open.umn.edu/opentextbooks/textbooks/1451 _zAccess online version |
| 999 |
_c39590 _d39590 |
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