000			01697cam a2200349 a 4500
001			15741629
003			KENaKMTC
005			20230627070124.0
008			090518s2010 njuab b 001 0 eng
010			_a 2009019796
020			_a978813175310
020			_a978813175310
020			_a978813175310
020			_c978813175310
035			_a(OCoLC)ocn297149498
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dSINPL _dDLC
050	0	0	_aA.K 2010
082	0	0	_a658.8/02 _222
100	1		_aKerin, Roger A.
245	1	0	_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin, Robert A. Peterson.
250			_a12th ed.
260			_aSouth Asia _bDorling Kindersley _c2010
300			_axi, 708 p. : _bill., maps ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aFoundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
650		0	_aMarketing _xDecision making _vCase studies.
650		0	_aMarketing _xManagement _vCase studies.
700	1		_aPeterson, Robert A. _q(Robert Allen), _d1944-
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _xBA
999			_c27110 _d27110