000 | 01688cam a2200313 i 4500 | ||
---|---|---|---|
001 | 18517068 | ||
003 | KENaKMTC | ||
005 | 20230201124323.0 | ||
008 | 150306s2015 enka b 001 0 eng | ||
010 | _a 2015005303 | ||
020 | _a9781472466563 (hbk. : alk. paper) | ||
020 | _z9781472466570 (ebk. - ePDF) | ||
020 | _z9781472466587 (epub. - ePUB) | ||
040 |
_aDLC _beng _cDLC _erda _dDLC |
||
042 | _apcc | ||
050 | 0 | 0 |
_aHF5415.32 _b.M645 2015 |
082 | 0 | 0 |
_a658.8/342 _223 |
100 | 1 | _aMolenaar, Cor. | |
245 | 1 | 0 |
_aWhy customers would rather have a smartphone than a car : _brelationship retailing as an opportunity / _cCor Molenaar, Rotterdam School of Management and Director of Consulting Firm eXQuo. |
300 |
_avi, 208 pages : _billustrations ; _c25 cm |
||
504 | _aIncludes bibliographical references (pages 197-203) and index. | ||
505 | 0 | _aAbout the author -- Introduction -- The world we want -- Look now-- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index. | |
650 | 0 | _aConsumer behavior. | |
650 | 0 | _aElectronic commerce. | |
650 | 0 | _aCustomer relations. | |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2lcc _cBK _xE.K |
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999 |
_c13592 _d13592 |