000 01688cam a2200313 i 4500
001 18517068
003 KENaKMTC
005 20230201124323.0
008 150306s2015 enka b 001 0 eng
010 _a 2015005303
020 _a9781472466563 (hbk. : alk. paper)
020 _z9781472466570 (ebk. - ePDF)
020 _z9781472466587 (epub. - ePUB)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.32
_b.M645 2015
082 0 0 _a658.8/342
_223
100 1 _aMolenaar, Cor.
245 1 0 _aWhy customers would rather have a smartphone than a car :
_brelationship retailing as an opportunity /
_cCor Molenaar, Rotterdam School of Management and Director of Consulting Firm eXQuo.
300 _avi, 208 pages :
_billustrations ;
_c25 cm
504 _aIncludes bibliographical references (pages 197-203) and index.
505 0 _aAbout the author -- Introduction -- The world we want -- Look now-- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index.
650 0 _aConsumer behavior.
650 0 _aElectronic commerce.
650 0 _aCustomer relations.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_xE.K
999 _c13592
_d13592