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Writing for Strategic Communication Industries Jasmine Roberts

By: Contributor(s): Material type: TextTextSeries: Open textbook libraryDistributor: Minneapolis, MN Open Textbook LibraryPublisher: [Place of publication not identified] Ohio State University Libraries [2016]Copyright date: ©2016Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): LOC classification:
  • P91.3
  • PE1408
  • P94.7
Online resources:
Contents:
Chapter 1: Defining Strategic Communication -- Chapter 2: Media Writing--Conventions, Culture, and Style -- Chapter 3: Strategic Communication Ethics -- Chapter 4: News Value -- Chapter 5: News Writing Basics -- Chapter 6: Feature Writing -- Chapter 7: Public Relations Industry -- Chapter 8: Media Relations -- Chapter 9: Public Relations Writing -- Chapter 10: Social Media--Uses and Messaging -- Chapter 11: Advertising Industry -- Chapter 12: Creating a Writing Portfolio
Subject: Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.
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Chapter 1: Defining Strategic Communication -- Chapter 2: Media Writing--Conventions, Culture, and Style -- Chapter 3: Strategic Communication Ethics -- Chapter 4: News Value -- Chapter 5: News Writing Basics -- Chapter 6: Feature Writing -- Chapter 7: Public Relations Industry -- Chapter 8: Media Relations -- Chapter 9: Public Relations Writing -- Chapter 10: Social Media--Uses and Messaging -- Chapter 11: Advertising Industry -- Chapter 12: Creating a Writing Portfolio

Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation.

Attribution-NonCommercial

In English.

Description based on online resource

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