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Introduction to Social Media Cheryl Lawson

By: Contributor(s): Material type: TextTextSeries: Open textbook libraryDistributor: Minneapolis, MN Open Textbook LibraryPublisher: [Place of publication not identified] Oklahoma State University [2022]Copyright date: ©2022Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): LOC classification:
  • HF5415
  • P91.3
Online resources:
Contents:
Preface -- Part I: Marketing Principles -- Marketing in the Age of COVID-19 -- How Many P's are in Marketing Now? -- Social Media Marketing, A Brief History -- What Business Are You Even In? -- Do You Even Google? -- Who Is Your Customer? -- Competition Check -- Social Media History...How Did We Get Here -- Part 2: Social Media Marketers and Marketing Strategy -- Applying Basic Marketing Principles to Social Media Marketing -- What's it All For? -- The ROI of Your Mother (GaryVee said it, not me) -- Every Network is an Island -- What Network is on Now? -- Content Speaks -- Time Management -- We're Engaged! Aren't We? -- Social Media Jobs. Why Understanding Basic Marketing Principles Will Put You Ahead of the Rest -- YOLO -- Bibliography --
Subject: This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
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Preface -- Part I: Marketing Principles -- Marketing in the Age of COVID-19 -- How Many P's are in Marketing Now? -- Social Media Marketing, A Brief History -- What Business Are You Even In? -- Do You Even Google? -- Who Is Your Customer? -- Competition Check -- Social Media History...How Did We Get Here -- Part 2: Social Media Marketers and Marketing Strategy -- Applying Basic Marketing Principles to Social Media Marketing -- What's it All For? -- The ROI of Your Mother (GaryVee said it, not me) -- Every Network is an Island -- What Network is on Now? -- Content Speaks -- Time Management -- We're Engaged! Aren't We? -- Social Media Jobs. Why Understanding Basic Marketing Principles Will Put You Ahead of the Rest -- YOLO -- Bibliography --

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

Attribution

In English.

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