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Foundations in Digital Marketing Rochelle Grayson

By: Contributor(s): Material type: TextTextSeries: Open textbook libraryDistributor: Minneapolis, MN Open Textbook LibraryPublisher: [Place of publication not identified] BCcampus 2024Copyright date: ©2023Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): LOC classification:
  • HF5001
  • HF5415
Online resources:
Contents:
Accessibility Statement -- For Students: How to Access and Use this Textbook -- About BCcampus Open Education -- Introduction -- Part I: Fundamentals of Digital Marketing -- Part II: Generating Customer Demand and Nurturing Leads & Proposals -- Part III: Analyzing and Optimizing Your Digital Marketing Performance -- Part IV: The Future of Digital Marketing -- About the Author -- Versioning History
Subject: Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing. The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as recommended industry certifications and online resources to augment the textbook.
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Accessibility Statement -- For Students: How to Access and Use this Textbook -- About BCcampus Open Education -- Introduction -- Part I: Fundamentals of Digital Marketing -- Part II: Generating Customer Demand and Nurturing Leads & Proposals -- Part III: Analyzing and Optimizing Your Digital Marketing Performance -- Part IV: The Future of Digital Marketing -- About the Author -- Versioning History

Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as: visual storytelling, design principles and frameworks, search engine optimization and marketing, website and landing page optimization, content marketing, content creation tools and technologies, paid advertising, social media marketing, mobile marketing, email marketing, attribution, conversion rate optimization, data and marketing analytics, and the future of digital marketing. The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as recommended industry certifications and online resources to augment the textbook.

Attribution

In English.

Description based on print resource

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