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Communicating Fashion Trend Research and Forecasting Gozde Goncu Berk

Contributor(s): Material type: TextTextSeries: Open textbook libraryDistributor: Minneapolis, MN Open Textbook LibraryPublisher: [Place of publication not identified] University of Minnesota Libraries Publishing 2023Copyright date: ©2023Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): LOC classification:
  • N85
Online resources:
Contents:
Introduction -- About the Authors -- Chapter 1 - Trends Research & Fingertip Dictionary -- Chapter 2 - Understanding your Aesthetic Response -- Chapter 3 - Developing a Collective Perspective -- Chapter 4 - Trend Industry and Forecasting -- Chapter 5 - Trend Drivers and Mega Trends: Local and Global Contexts -- Chapter 6 - Trend Lifecycles and Adopter Categories -- Chapter 7 - The Trend Research Toolkit -- Chapter 8 - Innovations and Trend Forecasting -- Chapter 9 - The Form of the Trend: Design and the Body -- Chapter 10 - Recognizing Trend Patterns in Product Relationships
Subject: Communicating Fashion offers a holistic view of the interrelationships involved in trend research, including data collection, analysis and reporting, and forecasting what that direction means for design. The book’s primary focus is on the process of observing and collecting desk and field data to understand interrelationships among products, user experience, and contextual factors.
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Introduction -- About the Authors -- Chapter 1 - Trends Research & Fingertip Dictionary -- Chapter 2 - Understanding your Aesthetic Response -- Chapter 3 - Developing a Collective Perspective -- Chapter 4 - Trend Industry and Forecasting -- Chapter 5 - Trend Drivers and Mega Trends: Local and Global Contexts -- Chapter 6 - Trend Lifecycles and Adopter Categories -- Chapter 7 - The Trend Research Toolkit -- Chapter 8 - Innovations and Trend Forecasting -- Chapter 9 - The Form of the Trend: Design and the Body -- Chapter 10 - Recognizing Trend Patterns in Product Relationships

Communicating Fashion offers a holistic view of the interrelationships involved in trend research, including data collection, analysis and reporting, and forecasting what that direction means for design. The book’s primary focus is on the process of observing and collecting desk and field data to understand interrelationships among products, user experience, and contextual factors.

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In English.

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