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E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.

By: Material type: TextTextPublication details: Harlow, England : Pearson/Financial Times Prentice Hall, c2011.Edition: 5th edDescription: xxxi, 733 p. : col. ill., col. map ; 27 cmISBN:
  • 9780273752011 (pbk.)
  • 0273752014 (pbk.)
Other title:
  • E-business and e-commerce management
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5548.32.C47 2011
Contents:
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books KMTC:NAIROBI CAMPUS HF5548.32.C47 2011 (Browse shelf(Opens below)) Available 27273

Includes bibliographical references and index.

Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.

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