TY  - BOOK
AU  - Roberts,Jasmine
ED  - Open Textbook Library
TI  - Writing for Strategic Communication Industries
T2  - Open textbook library
AV  - P91.3 
CY  - Minneapolis, MN
PB  - Open Textbook Library
KW  - Humanities
KW  - Textbooks
KW  - Communication
KW  - Rhetoric
KW  - Organizational Communication
N1  - Chapter 1: Defining Strategic Communication -- Chapter 2: Media Writing--Conventions, Culture, and Style -- Chapter 3: Strategic Communication Ethics -- Chapter 4: News Value -- Chapter 5: News Writing Basics -- Chapter 6: Feature Writing -- Chapter 7: Public Relations Industry -- Chapter 8: Media Relations -- Chapter 9: Public Relations Writing -- Chapter 10: Social Media--Uses and Messaging -- Chapter 11: Advertising Industry -- Chapter 12: Creating a Writing Portfolio
N2  - Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straightforward chapters that use real-world examples to illustrate key points. Discussion of different writing styles and techniques. Examples of communication materials such as press releases, creative briefs, feature articles, and more. Embedded videos of insights from communication professionals. Tips on pitching to the media. A collection of popular sources for further explanation
UR  - https://open.umn.edu/opentextbooks/textbooks/360
ER  -