TY  - BOOK
AU  - Reed,Kennedy B.
ED  - Open Textbook Library
TI  - Strategic Management
T2  - Open textbook library
SN  - 9781949373950
AV  - HF5001 
CY  - Minneapolis, MN
PB  - Open Textbook Library
KW  - Business
KW  - Textbooks
KW  - Management
N1  - I. Chapter 1: Mastering Strategy: Art and Science -- II. Chapter 2: Assessing Organizational Performance -- III. Chapter 3: Evaluating the External Environment -- IV. Chapter 4: Evaluating the Internal Environment -- V. Chapter 5: Synthesis of Strategic Issues and Analysis -- VI. Chapter 6: Selecting Business-Level Strategies -- VII. Chapter 7: Innovation Strategies -- VIII. Chapter 8: Selecting Corporate-Level Strategies -- IX. Chapter 9: Competing in International Markets -- X. Chapter 10: Executing Strategy through Organizational Design -- XI. Chapter 11: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility
N2  - STRATEGIC MANAGEMENT offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Students will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at the strategic level to be successful. An older version of Mastering Strategic Management (2015) by University of Minnesota Libraries Publishing can be found here: https://open.lib.umn.edu/strategicmanagement
UR  - https://open.umn.edu/opentextbooks/textbooks/73
ER  -