TY  - BOOK
AU  - Maibach Edward 
AU  - Parrott Roxane L.
TI  - DESIGNING HEALTH MESSAGES : Approaches From Communication Theory and Public Health Practice 
SN  - 9780803953987
AV  - RA440.5.D46 1995  
CY  - London 
PB  - Sage 
KW  - DESIGNING HEALTH MESSAGES - Approaches From Communications Theory and Public Health Practice
N1  - Includes index; Includes Bibliographical References; Part 1. Theory -Driven Approaches Design 
        2.Encouraging risk reduction 
        3.Moving people to behavior change
        4.Fear appeal in health promotion 
        5.Thinking positively 
       6.Designing messages 
       7. Reaching young audience
UR  - Uniform Resource Identifier 
ER  -