TY  - BOOK
AU  - McNamara, Gerry and Eisner, Alan B.
TI  - Strategic Management: text and cases 
SN  - 9781259255878
AV  - HD20.28 .D4 2016
PY  - 2016///
CY  - New York
PB  - Mc GrawHill
KW  - Management
N1  - Includes bibliographical references and index
ER  -