TY  - BOOK
AU  - William D. Perreault Jr.
AU  - Joseph P. Cannon
TI  - Basic marketing: a marketing strategy planning approach
SN  - 9780073381053
AV  - HF5415.13.M36 2009 
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - business marketing
N1  - Includes index and bibliography
ER  -