TY  - BOOK
AU  - Affinito,Letizia
AU  - Mack,John
TI  - Socialize your patient engagement strategy: how social media and mobile apps can boost health outcomes 
SN  - 9781472456328 (hardback : alk. paper)
AV  - RA410.56 .A34 2015
U1  - 610.68/8 23
KW  - Marketing of Health Services
KW  - Professional-Patient Relations
KW  - Communication
KW  - Delivery of Health Care
KW  - Mobile Applications
KW  - Social Media
N1  - Includes bibliographical references and index; Creating and capturing patient value -- Digital health content regulations, guidelines and ethics -- Listening to patients can fuel more personalized communication -- The new online opinion leaders -- Building a winning digital communication for patients -- Developing an integrated marketing communication strategy -- Integrating digital into your marketing communications mix -- Digital patient storytelling and peer-influenced marketing -- Measuring the results of your digital efforts -- Crowdsourcing and co-creating for a patient-centered health
ER  -