Socialize your patient engagement strategy : how social media and mobile apps can boost health outcomes / Letizia Affinito and John Mack (aka Pharmaguy)

Includes bibliographical references and index.

Creating and capturing patient value -- Digital health content regulations, guidelines and ethics -- Listening to patients can fuel more personalized communication -- The new online opinion leaders -- Building a winning digital communication for patients -- Developing an integrated marketing communication strategy -- Integrating digital into your marketing communications mix -- Digital patient storytelling and peer-influenced marketing -- Measuring the results of your digital efforts -- Crowdsourcing and co-creating for a patient-centered health.