Essential economics for business / John Sloman and Elizabeth Jones.
Material type:
TextPublication details: Harlow, England : Pearson, c2014.Edition: 4th editionDescription: 1 volume (various pagings) : illustrations ; 27 cmISBN: - 9781292000800
- 1292000805
- Economics and the business environment
- 330 23
- HD30.22.S58 2014
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| HD 30.213 .S22 2000 Systems theory and management information systems simplified / | HD30.215 .K451994 Statistics for management and economics / | HD30.22 .J66 2011 The economics of organization and coordination : an introduction / | HD30.22.S58 2014 Essential economics for business / | HD30.22.S58 2014 Essential economics for business / | HD30.22.S58 2014 Essential economics for business / | HD30.22.S58 2014 Essential economics for business / |
Includes index.
CONTENTS
Part A INTRODUCTION
1. Business and the economic environment --
Part B MARKETS, DEMAND AND SUPPLY
2. The working of competitive markets --
3. Demand and the consumer --
4. Supply decisions in a perfectly competitive market --
Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS
5. Pricing and output decisions in imperfectly competitive markets --
6. Business growth and strategy --
7. Multinational corporations and business strategy in a global economy --
8. Labour and employment --
9. Government, the firm and the market --
Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS
10. The economy and business activity --
11. National macroeconomic policy --
12. The global trading environment --
13. The global financial environment.
'Essential Economics for Business' presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.
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