Optometric practice management / Irving Bennett.
Material type:
TextPublication details: Amsterdam ; Boston : Butterworth-Heinemann, c2003.Edition: 2nd edDescription: xiv, 366 p. : ill. ; 24 cmISBN: - 0750674288
- 9780750674287
- Bennett's practice management
- 617.75/068 21
- RE959.3.B45 2003
- WW 704
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KMTC:NAIROBI CAMPUS General Stacks | RE959.3.B45 2003 (Browse shelf(Opens below)) | Available | 30767 | |||
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| RE959.3.B45 2003 Optometric practice management / | RE959.3.B45 2003 Optometric practice management / | RE959.3.B45 2003 Optometric practice management / | RE959.3.B45 2003 Optometric practice management / | RE959.3.B45 2003 Optometric practice management / | RE977.C6E37 2004 Contact lens complications / | RE979 .B76 2007 System for ophthalmic dispensing / |
First ed. published under title: Management for the eyecare practitioner.
Includes index.
CONTENT
1. Optometry in the 21st century --
2. Location, location, location --
3. Your office for the future today --
4. So you want to start a part-time office --
5. Staff: how to hire and train --
6. Staff: a major reason for success or lack of it --
7. What the consumer is saying --
8. Harnessing eyewear materials --
9. Practice management and "specialties" --
10. Practice management and unmet needs --
11. Newsletters: optimum weapon for private practice --
12. Recalling patients successfully --
13. Communications beyond newsletters and recalling --
14. Management of third-party vision and eye care --
15. Taking the pulse of a practice: part I --
16. Taking the pulse of a practice: part II --
17. How to evaluate the price of an optometric practice for sale or partnership --
18. A partnership agreement that works --
19. Co-management, insurance, and leasing versus buying --
20 Potpourri of practice management ideas --
Appendices.
Including practical strategies for addressing the problems of day-to-day practice, this work explains how to promote business and marketing skills without detracting from the professionalism of the optometrist.
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