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Socialize your patient engagement strategy : how social media and mobile apps can boost health outcomes / Letizia Affinito and John Mack

By: Contributor(s): Material type: TextTextPublication details: UK: Gower, c2015Description: xix, 230 pages illustrations ; 25 cmISBN:
  • 9781472456328 (hardback : alk. paper)
Subject(s): LOC classification:
  • RA410.56 .A34 2015
Contents:
Creating and capturing patient value -- Digital health content regulations, guidelines and ethics -- Listening to patients can fuel more personalized communication -- The new online opinion leaders -- Building a winning digital communication for patients -- Developing an integrated marketing communication strategy -- Integrating digital into your marketing communications mix -- Digital patient storytelling and peer-influenced marketing -- Measuring the results of your digital efforts -- Crowdsourcing and co-creating for a patient-centered health.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books KMTC:MANDERA CAMPUS General Stacks RA410.56 .A34 2015 (Browse shelf(Opens below)) Available MDR/064

Includes bibliographical references and index.

Creating and capturing patient value -- Digital health content regulations, guidelines and ethics -- Listening to patients can fuel more personalized communication -- The new online opinion leaders -- Building a winning digital communication for patients -- Developing an integrated marketing communication strategy -- Integrating digital into your marketing communications mix -- Digital patient storytelling and peer-influenced marketing -- Measuring the results of your digital efforts -- Crowdsourcing and co-creating for a patient-centered health.

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