Socialize your patient engagement strategy : how social media and mobile apps can boost health outcomes / Letizia Affinito and John Mack
Material type:
- 9781472456328 (hardback : alk. paper)
- RA410.56 .A34 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
![]() |
KMTC:MANDERA CAMPUS General Stacks | RA410.56 .A34 2015 (Browse shelf(Opens below)) | Available | MDR/064 |
Includes bibliographical references and index.
Creating and capturing patient value -- Digital health content regulations, guidelines and ethics -- Listening to patients can fuel more personalized communication -- The new online opinion leaders -- Building a winning digital communication for patients -- Developing an integrated marketing communication strategy -- Integrating digital into your marketing communications mix -- Digital patient storytelling and peer-influenced marketing -- Measuring the results of your digital efforts -- Crowdsourcing and co-creating for a patient-centered health.
There are no comments on this title.