Trademark Law Michael Grynberg
Material type:
- text
- computer
- online resource
- KF385.A4
- K7200
Introduction to Trademark Law -- Distinctiveness -- Generic marks -- Non-Word Marks, Colors, and Trade Dress -- Trade Dress and Product Design -- Functionality -- Aesthetic Functionality -- Non-Traditional Marks -- Obtaining Trademarks Rights Through Use of the Mark -- Geographic Protection -- Abandonment -- Registration -- Trademark use and Infringement -- Likelihood of Confusion -- Likelihood of Confusion (cont'd) -- Broadened theories of confusionn -- Secondary Liability -- Trademarks and Domain Names -- Dilution -- Dilution (cont'd) -- Fair Use -- Nominative Fair Use -- First Sale -- Expressive Uses and the First Amendment -- Trademark Procedure -- False Advertising -- The Right of Publicity
Welcome to trademark law. This introductory chapter has three purposes. First, it outlines some basics of trademark law at a very high level of generality. Second, it outlines some traditional arguments for the protection of trademark rights. Finally, it introduces some issues that complicate the development and application of trademark law.
Attribution
In English.
Description based on online resource
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