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Trademark Law Michael Grynberg

By: Contributor(s): Material type: TextTextSeries: Open textbook libraryDistributor: Minneapolis, MN Open Textbook LibraryPublisher: Chicago, IL Michael Grynberg [2022]Copyright date: ©2022Edition: 2022 Edition (Version 2.0)Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): LOC classification:
  • KF385.A4
  • K7200
Online resources:
Contents:
Introduction to Trademark Law -- Distinctiveness -- Generic marks -- Non-Word Marks, Colors, and Trade Dress -- Trade Dress and Product Design -- Functionality -- Aesthetic Functionality -- Non-Traditional Marks -- Obtaining Trademarks Rights Through Use of the Mark -- Geographic Protection -- Abandonment -- Registration -- Trademark use and Infringement -- Likelihood of Confusion -- Likelihood of Confusion (cont'd) -- Broadened theories of confusionn -- Secondary Liability -- Trademarks and Domain Names -- Dilution -- Dilution (cont'd) -- Fair Use -- Nominative Fair Use -- First Sale -- Expressive Uses and the First Amendment -- Trademark Procedure -- False Advertising -- The Right of Publicity
Subject: Welcome to trademark law. This introductory chapter has three purposes. First, it outlines some basics of trademark law at a very high level of generality. Second, it outlines some traditional arguments for the protection of trademark rights. Finally, it introduces some issues that complicate the development and application of trademark law.
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Introduction to Trademark Law -- Distinctiveness -- Generic marks -- Non-Word Marks, Colors, and Trade Dress -- Trade Dress and Product Design -- Functionality -- Aesthetic Functionality -- Non-Traditional Marks -- Obtaining Trademarks Rights Through Use of the Mark -- Geographic Protection -- Abandonment -- Registration -- Trademark use and Infringement -- Likelihood of Confusion -- Likelihood of Confusion (cont'd) -- Broadened theories of confusionn -- Secondary Liability -- Trademarks and Domain Names -- Dilution -- Dilution (cont'd) -- Fair Use -- Nominative Fair Use -- First Sale -- Expressive Uses and the First Amendment -- Trademark Procedure -- False Advertising -- The Right of Publicity

Welcome to trademark law. This introductory chapter has three purposes. First, it outlines some basics of trademark law at a very high level of generality. Second, it outlines some traditional arguments for the protection of trademark rights. Finally, it introduces some issues that complicate the development and application of trademark law.

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In English.

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