Media Innovation and Entrepreneurship Michelle Ferrier

ForewordPreface from the EditorsDeveloping the Entrepreneurial Mindset -- Developing the Entrepreneurial Mindset -- Taking Risks and Building Resilience on the Path to Innovation -- From the Field: Q&A With a Young Innovator -- What's an Intrapreneur? And How Do I Become One? -- Looking Ahead -- Ideation -- Ideation -- Looking Ahead -- Customer Discovery -- Customer Discovery for Content and Tech Startups -- Looking Ahead -- Business Models for Content & Technology Ventures -- Business Models for Content and Technology Plays -- From the Field: Refining Our Business Plan Was the Key to Attracting Our First Investor -- From the Field: Writing a Business Plan & Budget -- Nonprofit Model Development -- Nonprofit Model Development -- From the Field: The Knoxville Experiment -- Exercise: Being a Media Nonprofit -- Freelancing as Entrepreneurship and Consulting as Business Models -- Freelancing as Entrepreneurship and Consulting as Business Models -- From the Field: How to Get and Keep Gigs as a Freelance Journalist -- From the Field: How I Ditched the 9 to 5 and Built a Business I Could Live With -- Looking Ahead -- Startup Funding -- Startup Funding: Introduction -- Startup Funding: Why Funding -- Startup Funding: Traditional Venture Funding -- Startup Funding: Nontraditional Funding Sources -- Startup Funding: Crowdfunding -- From the Field: Friends, Family and Fools Funding -- From the Field: The Journey from Listening to Leader -- From the Field: Your Kickstarter Campaign is a Story -- Looking Ahead -- Pitching Ideas -- Pitching Ideas -- From the Field: The Perfect Pitch -- Looking Ahead -- Marketing Your Venture to Audiences -- Marketing Your Venture to Audiences -- Marketing Your Venture: Engagement and Analytics -- Looking Ahead -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges -- From the Field: A Short History of Silicon Valley -- Planned AdditionsInstructor ResourcesGlossaryAcknowledgementsAbout the AuthorsCover CreditsLicense & Remixing InformationHelp to Expand This Book!For Beta TestersSuggestion Box

This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors.

Attribution

In English.

Description based on print resource