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The practice of public relations / Fraser P. Seitel.

By: Material type: TextTextPublication details: Boston : Prentice Hall, c2017.Edition: 13th edDescription: xxxi, 453p. : col. ill. ; 26 cmISBN:
  • 9781292160054 (pbk.)
  • 9781292160054(pbk.)
Subject(s): DDC classification:
  • 659.2 22
LOC classification:
  • HM1221 .S45 2017
Contents:
What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books KMTC:MANZA CAMPUS General Stacks Non-fiction HM1221 .S45 2017 (Browse shelf(Opens below)) Available MNZ 2021-984
Books Books KMTC:MANZA CAMPUS General Stacks Non-fiction HM1221 .S45 2017 (Browse shelf(Opens below)) Available MNZ 2021-985
Books Books KMTC:MANZA CAMPUS General Stacks Non-fiction HM1221 .S45 2017 (Browse shelf(Opens below)) Available MNZ 2021-989

Includes bibliographical references and index.

What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.

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