The practice of public relations / Fraser P. Seitel.
Material type:
TextPublication details: Boston : Prentice Hall, c2017.Edition: 13th edDescription: xxxi, 453p. : col. ill. ; 26 cmISBN: - 9781292160054 (pbk.)
- 9781292160054(pbk.)
- 659.2 22
- HM1221 .S45 2017
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KMTC:MANZA CAMPUS General Stacks | Non-fiction | HM1221 .S45 2017 (Browse shelf(Opens below)) | Available | MNZ 2021-984 | ||
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Books
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KMTC:MANZA CAMPUS General Stacks | Non-fiction | HM1221 .S45 2017 (Browse shelf(Opens below)) | Available | MNZ 2021-985 | ||
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Books
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KMTC:MANZA CAMPUS General Stacks | Non-fiction | HM1221 .S45 2017 (Browse shelf(Opens below)) | Available | MNZ 2021-989 |
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No cover image available No cover image available | ||
| HM 636.65.H68 1998 Counselling skills and Theory | HM1221 .S45 2017 The practice of public relations / | HM1221 .S45 2017 The practice of public relations / | HM1221 .S45 2017 The practice of public relations / | HN16.U53 2009 Understanding social welfare movements / | HN385.5 .E828 2009 A generation of change, a lifetime of difference : social policy in Britain since 1979 / | HN 800 .K4M26 1974 Rural Sociology and Rural Development; Its Application in Kenya |
Includes bibliographical references and index.
What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
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