MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02892cam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18313828 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KENaKMTC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221130063534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140923s2015 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014037831 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230298323 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
023029832X (paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DNLM)101641927 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DNLM/DLC |
| Transcribing agency |
KENaKMTC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
RA441 |
| Item number |
.L49 2015 |
| 060 10 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
|---|
| Classification number |
WA 590 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
RA427.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lewis, Belinda, |
| Dates associated with a name |
1960- , |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Health communication : |
| Remainder of title |
a media and cultural studies approach / |
| Statement of responsibility, etc |
Belinda Lewis, Monash University, Australia, Jeff Lewis, RMIT University, Australia. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 255 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: -- Introduction PART I: UNDERSTANDING MEDIA AND CULTURE IN HEALTH COMMUNICATION 1. Media, Culture and Communication in Health pPromotion 2. Understanding the Media 3. Culture and Health Communication 4. Working with Media PART II: COMMUNICATING FOR HEALTH AND SOCIAL CHANGE5. Social Marketing: Persuasive Communication 6. Participatory Communication for Health: Working with Communities 7. Community Media and Online Communities: Media-making 8. Entertainment Education: Storytelling and Popular Culture 9. Health Activism: Community Action for Change 10. Advocacy for Healthy Public Policy. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication. Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media: How are communities using media to communicate about health and advocate for social change? What are the challenges and opportunities involved with using the media for health communication? How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health communication? This indispensable guide to health communication provides readers with detailed and practical insights to the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion"-- |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Health Communication. |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communications Media. |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Culture. |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Health Promotion. |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social Change. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lewis, Jeff, |
| Dates associated with a name |
1964- , |
| Relator term |
author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Intials |
D.W |
