MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02670cam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20660350 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KENaKMTC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220128094227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180906s2020 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018040810 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781544351490 (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5414.L44 2020 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Nancy R. |
| Dates associated with a name |
1945- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social marketing : |
| Remainder of title |
behavior change for social good / |
| Statement of responsibility, etc |
Nancy R. Lee, Philip Kotler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Los Angeles : |
| Name of publisher, distributor, etc |
SAGE Publications, |
| Date of publication, distribution, etc |
c2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 486 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of the authors' Social marketing, [2016] |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
CONTENT<br/>PART I: UNDERSTANDING SOCIAL MARKETING<br/>Chapter 1: Defining and distinguishing social marketing --<br/>Chapter 2:10 step strategic planning model --<br/>Chapter 3:Research options --<br/>Chapter 4:Behavior change theories, models, frameworks --<br/>PART II: DETERMINING PLAN, PURPOSE, FOCUS,AUDIENCE, BEHAVIORS, INSIGHTS<br/>Chapter 5:Steps 1 & 2 Social issue, purpose, focus, situation analysis --<br/>Chapter 6:Step 3: Selecting priority audiences --<br/>Chapter 7:Step 4: Behavior objectives and target goals --<br/>Chapter 8:Step 5: Audience insights --<br/>PART III: DEVELOPING MARKETING INTERVENTION STRATEGIES<br/>Chapter 9:Step 6:Crafting a desired positioning --<br/>Chapter 10:Step 7:Product: creating a product platform --<br/>Chapter 11:Step 7:Price: determining incentives and disincentives --<br/>Chapter 12:Step 7:Place: making access convenient and pleasant --<br/>Chapter 13:Step 7:Promotion: deciding on messages, messengers, and creative strategies --<br/>Chapter 14:Step 7:Promotion: selecting communication channels --<br/>PART IV: MANAGING SOCIAL MARKETING PROGRAMS<br/>Chapter 15:Step 8:Monitoring and evaluation --<br/>Chapter 16:Step 9:Budget and funding plans --<br/>Chapter 17:Step 10:Implementation and sustaining behaviors plans --<br/>Epilogue --<br/>Appendix a: Social marketing planning worksheets --<br/>Appendix b: Sample social marketing plans --<br/>Appendix c: Additional planning models --<br/>Appendix d: Social marketing resources --<br/>Appendix e: History annex --<br/>Appendix f: Courses --<br/>Appendix g: International social marketing association's academic competencies -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Behavior modification. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Intials |
RJ |
