Customer Insights (Record no. 39793)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02737nam a2200409 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | OTLid0001664 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MnU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241120064037.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d s |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240530s2023 mnu o 0 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MnU |
| Language of cataloging | eng |
| Transcribing agency | MnU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5001 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Khan, Aila |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Customer Insights |
| Statement of responsibility, etc | Aila Khan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition |
| 264 #2 - | |
| -- | Minneapolis, MN |
| -- | Open Textbook Library |
| 264 #1 - | |
| -- | [Place of publication not identified] |
| -- | Western Sydney University |
| -- | [2023] |
| 264 #4 - | |
| -- | ©2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Open textbook library. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to the Second Edition -- Acknowledgement of country -- Acknowledgments -- Difference between marketing research and customer insights -- Research ethics -- Secondary research -- Use of census data -- Primary research -- Qualitative vs quantitative research -- Types of research design -- Focus groups -- Observational research -- Measures or types of variables -- Questionnaire design -- Sampling methods -- Errors in research -- Research panels -- Survey distribution methods -- Descriptive statistics -- Association between variables -- Differences between respondent groups -- Sentiment analysis -- Artificial intelligence and information -- Social media analytics -- Researching Indigenous Communities -- Communicating insights -- Infographics -- The process: from generating to using customer insights -- Case Study: Using customer insights to reposition Western Sydney University -- Appendix: Hypothesis Testing |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective. |
| 542 1# - | |
| -- | Attribution-NonCommercial |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English. |
| 588 0# - | |
| -- | Description based on print resource |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business |
| Form subdivision | Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Textbooks |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hossain, Mohammad Munir |
| Relator term | author |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Amin, Sabreena Zoha |
| Relator term | author |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Open Textbook Library |
| Relator term | distributor |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://open.umn.edu/opentextbooks/textbooks/1664">https://open.umn.edu/opentextbooks/textbooks/1664</a> |
| Public note | Access online version |
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