Sports Marketing (Record no. 39738)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02707nam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | OTLid0001606 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MnU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241120064036.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m o d s |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240303s2023 mnu o 0 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MnU |
| Language of cataloging | eng |
| Transcribing agency | MnU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5001 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Richards, Jessica |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Sports Marketing |
| Remainder of title | An Australian Perspective |
| Statement of responsibility, etc | Jessica Richards |
| 264 #2 - | |
| -- | Minneapolis, MN |
| -- | Open Textbook Library |
| 264 #1 - | |
| -- | [Place of publication not identified] |
| -- | Western Sydney University |
| -- | 2024. |
| 264 #4 - | |
| -- | ©2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Open textbook library. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Acknowledgment of Country -- From inception to publication: A heartfelt thank you to the team -- Meet The Author -- The unique nature of sport marketing -- Understanding the sport consumer -- Selling an experience: marketing intangible objects -- The marketing plan -- Market segmentation and target marketing in sport -- Market research in the sport industry -- Sports marketing in an omnichannel world -- Managing a sports brand -- Promotion and customer service -- Corporate sponsorship and memberships -- Community and stakeholders -- Introducing the "Sports Marketing Mix" -- Appendix |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc | Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals. This book has been written for sports management students at Western Sydney University for the subject Sports Marketing (BUSM2048) where they will learn general marketing knowledge and theories relevant to the sports industry, such as sponsorship, endorsements, customer experience, pricing and operations. This activity is aligned with SDG4 – Quality Education. |
| 542 1# - | |
| -- | Attribution-NonCommercial-ShareAlike |
| 546 ## - LANGUAGE NOTE | |
| Language note | In English. |
| 588 0# - | |
| -- | Description based on print resource |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business |
| Form subdivision | Textbooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Textbooks |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Open Textbook Library |
| Relator term | distributor |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://open.umn.edu/opentextbooks/textbooks/1606">https://open.umn.edu/opentextbooks/textbooks/1606</a> |
| Public note | Access online version |
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