Library Catalogue

Developing New Products and Services (Record no. 38414)

MARC details
000 -LEADER
fixed length control field 03720nam a2200409 i 4500
001 - CONTROL NUMBER
control field OTLid0000125
003 - CONTROL NUMBER IDENTIFIER
control field MnU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241120064008.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d s
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180907s2012 mnu o 0 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781453343609
040 ## - CATALOGING SOURCE
Original cataloging agency MnU
Language of cataloging eng
Transcribing agency MnU
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5001
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TA145
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD30.4
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sanders, G. Lawrence
Relator term author
245 00 - TITLE STATEMENT
Title Developing New Products and Services
Statement of responsibility, etc G. Lawrence Sanders
264 #2 -
-- Minneapolis, MN
-- Open Textbook Library
264 #1 -
-- [Place of publication not identified]
-- Saylor Foundation
-- [2012]
264 #4 -
-- ©2012.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
336 ## -
-- text
-- txt
-- rdacontent
337 ## -
-- computer
-- c
-- rdamedia
338 ## -
-- online resource
-- cr
-- rdacarrier
490 0# - SERIES STATEMENT
Series statement Open textbook library.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1: Concepts in the Context of Monopolistic Competition -- Chapter 2: Fundamentals of Product and Price Differentiation -- Chapter 3: Differentiation in Action -- Chapter 4: Dynamic Tension in Versioning and PD Curves -- Chapter 5: Examples of Product Differentiation & Versioning Curves -- Chapter 6: Facilitating Creativity and Innovation -- Chapter 7: Conceptualizing Products/Services Using FAD -- Chapter 8: Strategic Planning and Ten–Ten Planning -- Chapter 9: The Ten–Ten Planning Process: Crafting a Business Story -- Chapter 10: Lock-In and Revenue Growth -- Chapter 11: Valuing the Business -- Chapter 12: Developing a Business Plan -- Chapter 13: Project Management for New Products and Services -- Chapter 14: Re-priming the Business Using Real Options Concepts -- Chapter 15: Wrap-Up
520 0# - SUMMARY, ETC.
Summary, etc Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing New Products and Services is that there is, or should be, a constant struggle going on in every organization, business, and system between delivering feature-rich versions of products and services using extravagant engineering and delivering low-cost versions of products and services using frugal engineering. Students will come away with this notion and how to manifest it as a contributing employee at any company. A number of powerful concepts and tools are presented so your students can better understand how to facilitate new product development. For example, three templates are featured that facilitate new product and service development. The FAD (features, attributes, and design) template is used to identify the features and attributes that can be used for product and service differentiation. The Ten–Ten planning process contains two templates: an Organizational and Industry Analysis template and the Business Plan Overview template. These two templates coupled with the FAD template can be used to develop a full-blown business plan. In addition, Developing New Products and Services includes the following topics: entrepreneurship, technology and product life cycles, product and service versioning, product line optimization, creativity, lock-in real options, business valuation, and project management. Evaluate Developing New Products and Services by Sanders for your marketing courses today.
542 1# -
-- Attribution-NonCommercial-ShareAlike
546 ## - LANGUAGE NOTE
Language note In English.
588 0# -
-- Description based on online resource
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business
Form subdivision Textbooks
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Engineering and Technology
Form subdivision Textbooks
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
Form subdivision Textbooks
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Open Textbook Library
Relator term distributor
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://open.umn.edu/opentextbooks/textbooks/125">https://open.umn.edu/opentextbooks/textbooks/125</a>
Public note Access online version

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