MARC details
| 000 -LEADER |
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| fixed length control field |
04751cam a22004937i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
21085143 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
KENaKMTC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231018101758.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190716t20172017maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2019301558 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781631592621 |
| Qualifying information |
(paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1631592629 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn992804868 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
IMD |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
OCLCO |
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VP@ |
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UAB |
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OCLCQ |
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UBY |
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ERL |
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XPJ |
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NRC |
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OCLCO |
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OCLCQ |
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OMB |
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MTU |
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DLC |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
lccopycat |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
NC1001.6.V57 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
741.6068/8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Visocky O'Grady, Jennifer, |
| Relator term |
author. |
| 245 12 - TITLE STATEMENT |
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| Title |
A designer's research manual : |
| Remainder of title |
succeed in design by knowing your clients + understanding what they really need / |
| Statement of responsibility, etc |
by Jenn + Ken Visocky O'Grady. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Second edition, updated + expanded. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Beverly, MA. |
| Name of publisher, distributor, etc |
Rockport Publishers |
| Date of publication, distribution, etc |
c2017 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
208 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
25 cm. |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Design field guides |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (pages 201-202) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Miscellaneous information |
1. |
| Title |
An overview of research in graphic design : |
| -- |
What is research-driven design? -- |
| -- |
What research can + can't do -- |
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What is person-first design? : |
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Person-first philosophies ; |
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User-centered design ; |
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Human-centered design ; |
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Expert voice : Mike Bond -- |
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Historical perspectives : |
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Bauhaus beginnings ; |
| -- |
The perfect couple ; |
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We've been watching you ; |
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Don't tell me, show me -- |
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Emerging opportunities in design research : |
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Experience design ; |
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User research ; |
| -- |
Design strategy -- |
| -- |
Design creates value : |
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Design + investment ; |
| -- |
The design staircase -- |
| Miscellaneous information |
2. |
| Title |
Research strategies and tactics : |
| -- |
Big concepts in research : |
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Quantitative + qualitative research ; |
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Primary + secondary research ; |
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Formative + summative research ; |
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Basic + applied research -- |
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Triangulation -- |
| -- |
Strategy: Literature review : Communication audit ; |
| -- |
Competitor profiling -- |
| -- |
Strategy: Ethnographic research : |
| -- |
Contextual inquiry ; Observational research ; |
| -- |
Photo ethnography ; |
| -- |
Self ethnography ; |
| -- |
Unstructured interviews ; |
| -- |
Visual anthropology ; |
| -- |
Expert voice : Ashwini Deshpande -- |
| -- |
Strategy: Marketing research : |
| -- |
Demographics ; |
| -- |
Psychographics ; |
| -- |
Focus Groups ; |
| -- |
Surveys + questionnaires -- |
| -- |
Strategy: User experience : |
| -- |
A/B testing ; |
| -- |
Analytics ; |
| -- |
Card sorting ; |
| -- |
Eye tracking ; |
| -- |
Paper prototyping ; |
| -- |
Expert voice : Jenny Lam ; |
| -- |
Personas -- |
| -- |
Strategy: Visual exploration : |
| -- |
Color psychology ; |
| -- |
Mood boards ; |
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Sketching -- |
| Miscellaneous information |
3. |
| Title |
Practicing a research-driven approach : |
| -- |
Managing the design process: you need a plan -- |
| -- |
Iterative design -- |
| -- |
Design Council's double diamond process -- |
| -- |
Information literacy, The Big6 (TM) + The Super3 (TM) -- |
| -- |
Research planning : |
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KWHL tables ; |
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Logic models -- |
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Research analysis : Sample framework to help structure ; |
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Sample framework to help empathize -- |
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Research summary reports and creative briefs : |
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Research summary reports ; |
| -- |
Creative briefs ; |
| -- |
Expert voice : Megan Fath ; |
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Cumulative documentation -- |
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Project spotlights : |
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Bond & Coyne: AUB brand strategy ; |
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CO:LAB: Asset Promise ; |
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GFDA: BEAM strategy ; |
| -- |
Hallmark Creative: Studio Ink ; |
| -- |
IBM Design: IBM Design research ; |
| -- |
Expert voice: Elizabeth Pastor + GK VanPatter ; |
| -- |
Lippincott: Hyatt Place ; |
| -- |
Red Jotter: Know Sugar ; |
| -- |
Rule29: Wheels4Water ; |
| -- |
The Veterans Experience Office: enhancing veterans' experiences ; |
| -- |
Willoughby Design: Live Blue -- |
| Miscellaneous information |
Glossary of terms. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art |
| Geographic subdivision |
United States |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Graphic arts |
| Geographic subdivision |
United States |
| General subdivision |
Marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Arte comercial |
| Geographic subdivision |
Estados Unidos |
| General subdivision |
Mercadotecnia. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Artes gráficas |
| Geographic subdivision |
Estados Unidos |
| General subdivision |
Mercadotecnia. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art |
| General subdivision |
Marketing. |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Graphic arts |
| General subdivision |
Marketing. |
| Source of heading or term |
fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Forschung |
| Source of heading or term |
gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Gebrauchsgrafik |
| Source of heading or term |
gnd |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
United States. |
| Source of heading or term |
fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Visocky O'Grady, Kenneth, |
| Relator term |
author. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Design field guides. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="Uniform Resource Identifier">Uniform Resource Identifier</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="Uniform Resource Identifier">Uniform Resource Identifier</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Intials |
PN |
