Marketing strategy (Record no. 27062)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KENaKMTC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230626131213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230626b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131505434 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM.J 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain C.Subhash |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy |
| Remainder of title | Planning, implementation,and control |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia |
| Name of publisher, distributor, etc | Cengage learning |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 673p.; |
| Other physical details | colour ill |
| Dimensions | 26cm |
| 500 ## - GENERAL NOTE | |
| General note | includes indexes |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Intials | BA |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | KMTC:SIAYA CAMPUS | KMTC:SIAYA CAMPUS | General Stacks | 18/07/2013 | HM.J 2004 | SYA/2264 | 26/06/2023 | 26/06/2023 | Books |