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DESIGNING HEALTH MESSAGES Approaches From Communication Theory and Public Health Practice

Maibach Edward

DESIGNING HEALTH MESSAGES Approaches From Communication Theory and Public Health Practice Compiled by Edward Maibach and Roxinne Louiselle Parrott - 1st edition - London 1995a Sage 1995b 1995c - xiii ,304 P.: 23CM

Includes index

Includes Bibliographical References

Part 1. Theory -Driven Approaches Design
2.Encouraging risk reduction
3.Moving people to behavior change
4.Fear appeal in health promotion
5.Thinking positively
6.Designing messages
7. Reaching young audience

ISBN: 9780803953987

Subjects--Topical Terms:
DESIGNING HEALTH MESSAGES - Approaches From Communications Theory and Public Health Practice

LC Class. No.: RA440.5.D46 1995

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DESIGNING HEALTH MESSAGES Approaches From Communication Theory and Public Health Practice