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The creative priority : driving innovative business in the real world /

Hirshberg, Jerry, 1939-

The creative priority : driving innovative business in the real world / Priority Jerry Hirshberg. - 1st ed. - New York, NY : HarperBusiness, c1998. - x, 261 p. : ill. ; 24 cm.

Includes bibliographical references (p. 249-255) and index.

ISBN: 0887308309

LCCN: 97028395

Subjects--Topical Terms:
Product management.
Marketing--Management.
Creative ability in business.
Automobile industry and trade.

LC Class. No.: HF5415.15 / .H55 1998

Dewey Class. No.: 658.5

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The creative priority : driving innovative business in the real world /